While it is true that email marketing is one of the strategies that generate the highest conversion rates in the digital world, it is also true that it is one of the most wasted or misused channels by companies.
Email marketing is more than capturing customer emails to “bombard” them with commercial messages every week. Without a strategy, the only thing you will achieve is that your clients get bored of your emails and send you to the Spam folder.
Here are some successful tips that will help you maximize the effectiveness of your email marketing strategies.
1. Segment
One of the main mistakes entrepreneurs make is using a single list to register all their clients without considering their profile or particular interests.
The more segmented your lists are, the greater the effectiveness of your emails.
I recommend you start by organizing and categorizing your customers or subscribers, taking into account the variables that influence their buying behaviors: age, gender, geographic location, habits, topics of interest, etc.
It is ideal for each customer profile to create a specific list that allows us to optimize communication.
2. Customize
With your segmented lists and a good mass mailing platform, you can design, schedule, and send personalized email marketing campaigns for special dates, such as your client’s birthday, Christmas, Mother’s Day, etc.
Depending on the information you collect from your subscriber, you can create different types of customizations: from simple messages with the recipient’s name to exclusive offers according to dates or specific behaviors of each client.
In email marketing, the subscriber must perceive that the communication is direct and personalized.
3. Simplify
Another big mistake that entrepreneurs often make is overloading their emails with designs and content that make them too slow to load or end up in the spam folder.
The simpler and more concise your emails are, the higher the reception, opening, and reading rate. Please keep it simple!
4. Automate
It would be best if you built a sales funnel that guides your customers’ step by step through a systematic process to add value, win it over, persuade it and retain it.
Once you have your sales funnel design, you can automate various actions through email marketing to optimize the customer experience and guarantee their satisfaction.
5. Interact
It is essential that, from the first email you send, you invite your subscribers to interact; in this way, your messages will become relevant within their email service. Invite them, for example, to reply to the email or to add you as a contact.
Be creative and design strategies to continually interact with him through polls, surveys, challenges, or other exciting dynamics.
The more interaction, the greater loyalty.
6. Surprise
The most valuable resource for the client in an email is to receive completely unexpected messages that exceed their expectations.
Get to know your customers and discover how you can pleasantly surprise them with meaningful messages and experiences.
7. Measure
In the platform you choose for your email marketing campaigns, you will find valuable information to analyze and optimize your strategies, so take advantage of it!
You can monitor the open rate, bounce rate, click-through rate, etc. Likewise, at a general level, you have data on each list’s effectiveness, subject lines with the best results, and other relevant data to improve your campaigns.
